01 / FOUNDATIONS

Strong systems.
Sustainable growth.

The visual operating system for a modern accounting, technology and business-systems partner.

WORKING GUIDELINES
BRAND SYSTEM / 2026

02 / TYPOGRAPHY

Three roles.
One voice.

Contrast is functional, not decorative. Most surfaces use two families; three appear together only where the content contains brand, explanatory and technical layers.

A / EXPRESSION

Manrope

Brand, display, headings and short calls to action.

500 · 600 · 700 · 800

B / FUNCTION

Inter

Body copy, interfaces, reports, proposals and tables.

400 · 500 · 600

C / SYSTEMS

IBM Plex Mono

Identifiers, folios, chart labels, system states and technical notes.

400 · 500 · max. 15%

03 / COLOUR & ACCESSIBILITY

Contrast is part
of the system.

Deep Oak Green

#1F3D2E

Primary structure and text

11.90:1 on white

Oak Gold

#C49A58

Accent, rules, selected data

Not approved for small text on white

White

#FFFFFF

Primary background

11.90:1 with green

Soft Cream

#F7F4EE

Secondary background

10.84:1 with green

Stone Grey

#686F72

Supporting text and structure

5.12:1 on white

Approved text

Deep Oak Green on White or Soft Cream; White on Deep Oak Green; Stone Grey for supporting text only.

Restricted text

Oak Gold is never body copy and is not approved for small text on White or Cream. Use it for rules, indexing and selected data only.

04 / ICONOGRAPHY

Functional by design.

Icons clarify actions, systems and information. They are never used as decoration or illustration.

24 px master grid
2 px stroke, rounded terminals and joins
Geometric construction; no filled illustrations
Deep Oak Green by default; Oak Gold only for active emphasis

05 / PHOTOGRAPHY & ART DIRECTION

Material, structure,
human intent.

ARCHITECTURE

MATERIAL

SYSTEMS

Show modern architecture, quiet working environments, material precision, genuine teams in context, interfaces, systems and considered detail.

Avoid handshakes, staged boardrooms, obvious finance clichés, decorative stock imagery, neon AI imagery, filters and visual noise.

Frame with direct light, disciplined crops, real texture, restrained colour and generous negative space for typography.

06 / GRID & LAYOUT

Every decision
has an edge.

12 columns24 px gutters80 px outer margin

WEB

1200 px content maximum. 12 columns on desktop, 8 on tablet, 4 on mobile. 80 / 40 / 24 px outer margins.

DOCUMENT

A4: 22 mm top, 20 mm outer, 24 mm bottom and inner. Six-column cover grid; one primary reading column.

RHYTHM

8-point spacing system. Use 4 px only for optical adjustment. Standard sections: 96–128 px desktop; 48–64 px mobile.

07 / VOICE & TONE

Clear thinking.
Plain language.

We sound

Precise, calm, constructive, direct and quietly confident. We explain complexity without performing intelligence.

We avoid

Jargon, inflated claims, fear-based language, decorative metaphors, generic consultancy language and empty innovation rhetoric.

We write

“Build a reporting rhythm that supports better decisions.” Not: “Unlock transformative synergies across your financial ecosystem.”

08 / APPLICATIONS

Consistent in use,
specific in context.

01 / ADVISORY

Financial systems
transformation

Prepared for
Northstar Group

OAK LEDGER PARTNERS

OPERATING REVIEW / Q3

Precision for
growing businesses.

One conclusion. One supporting visual.

OAK LEDGER PARTNERS · 06

ONE-COLOUR
APPLICATION

Use icon-only or the short horizontal lockup when space is limited.